Design Duration: February 2017- January 2019.
Employer: The Save Mart Companies / PureRed

Alex designed an endcap display campaign that encouraged patrons to gather for a movie night by building their own custom snack + treat movie bundle.

The signage was briefed to have a fun, movie-inspired vibe, evoking the excitement of a shared movie experience, using catchy call-to-actions that highlights the “moment” of family and friends enjoying a great movie together, making the bundle feel like a must-have for the perfect night in.

This endcap featured popular items like candy, soda, chips, and popcorn, with clear signage along the aisles to guide customers to the participating products.