OLEHENRIKSEN
x ANINE BING POUT
PRESERVE CAMPAIGN
Design Duration: May 2024 - November 2024
Employer: Kendo Brands, an LVMH company
For this campaign, Alex worked closely with Creative Director and Art Director in construction of creative assets for ecommerce, CRM, social and in-person event applications including:
- OH.com launch assets (HP, PPage, CRM and Paid Social)
- PPage graphics for OH.com, sephora.com, ulta.com and other national + distributers
- Digital marketing banners, including a digital style guide for creative guidance to global regions
- Influencer Product Launch Event Signage + Collateral (Most notably the “Glimmer Wall” created as a photo-op for influencers and Anine Bing herself)
HIGHLIGHT:
Successful contributions to marketing campaigns delivering $122M, a 29% YOY revenue increase in 2024, pushing OH officially to a Top 20 brand at Sephora and Top 10 brand at Ulta Beauty.
CAMPAIGN STORY:
”The connection between Anine Bing and Ole Henriksen is magical for many reasons. Both have deep Scandinavian roots, both moved around the world to pursue a creative California dream, and both agree that self-love is the best beauty secret of all. That’s why they created a limited-edition Pout Preserve shade called I ♥ Me. This collab is inspired by self-love – and the micro moments of joy that are all around us.”
DIGITAL LAUNCH ASSETS
PPAGE INFOGRAPHICS
DIGITAL MARKETING BANNERS
EVENT SIGNAGE + COLLATERAL
ABOUT OLEHENRIKSEN
For over 40 years, OLEHENRIKSEN has brought Clinical Scandinavian Skincare all around the globe. Inspired by its founder’s spa expertise, OH brings joy + results in every bottle since 1983.